I believe in the saying “The best investment you can never go wrong is YOURSELF”. I have been messing around for this past week with paid search internet marketing (PPC) and so far I have wasted $250 (Php10,000) worth of clicks and got no sale.

If my parents found out I wasted this kind of money I know they’ll be angry, but hey, this is extra money, money I earned and I’m willing to spend to learn a few things. We still can eat for months even if this money is gone.

I’ve bought tons of ebooks on affiliate marketing before and all of them really are thrash and you can’t learn anything from them, so I’ll just use my own money to learn my way. Self study to say the least. Scary, yes. But its just, well… money. “Take risk while your young” kind of thing.

After this epic crash and burn in PPC Affiliate Marketing, are you still willing to give another shot? Of course, though, I’ll stay away for a while to focus on my ebay affiliate sites so I can make money and leverage that money to PPC internet marketing.

Ok my post about the “No Money on Pinay Scandal Keyword” I kind of feel obligated to educate people on how adsense goes and how to UP your earnings.

Let me give you a little drawing, tell me, if you are Google, what will be your decision?

Most likely if you’re in the right mind, you’ll pick HIGH CTR to put Mr. Gates’ Ad to get the best ROI for him. Then if you’re google, you’ll reward the HIGH CTR site with high paying clicks. And if HP or Dell decided to join the bandwagon, you already know what site to pick. Because Google knows your visitors are golden converting machine.

Then, you’ll put Poor Advertiser on the LOW CTR site. This is not necessarily Smartpricing just yet. If Google sees your CTR is just crap, even for the Poor Advertiser will be hurting, Google will change the price of Poor Advertiser’s clicks to 0.01 to 0.20 which is called Smartpricing.

Demystifying CTR and Conversion Rate

CTR or click through rate is the rate of successful clicks per impression. How many chances does your ads are getting clicks. Example. Pedro is looking for the programming software that mr gates is selling. He saw HIGH CTR’s ads. Clicked on it. Well what do you know, successful click. Click. On to the advertiser’s site we go.

Conversion Rate. On the Advertisers site, Pedro did not purchase the product. He changed his mind. Conversion rate goes down.

That’s how it is. Conversion rate is not related to CTR. CTR Only gives you the chance to get the high paying advertisers and gives you the candidacy for Smartpricing.

edit: If you have HIGH CTR and Low Conversion most likely its click fraud. If you have LOW CTR and High Conversion, it doesn’t matter, your clicks are cheap anyway + you might get smart priced.

The big question : Does CTR affect my cost per click (EARNINGS)? YES. Is smartpricing real? Hell yes.

The thing is, if you’re confused about google’s tos about adsense and CTR? Don’t go quote it if you don’t know it yourself. CTR is there to let google know what kind of site you are. Conversion rate is for the merchant side. If the CTR and conversion rate has too much difference, you’ll get flagged as click fraud.

Hell, to make it simple, if you want to earn big bucks in adsense, aim for high ctr. Dump the conversion shit. You have no way of knowing anyway.

But hey, who am I? I have no 4 years of experience in blogging.

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