No wonder why most newbies are afraid to do PPC. It will eat your money instantly. And the rate of success and being broke is dependent on how can you tolerate risk and see your money go down the drain.
Earning money is fun. Losing money isn’t. So what happens when someone afraid to take risk in PPC and don’t want to lose money to learn? He will not learn nor succeed. True there is still another option, go SEO. Its free. But, it takes a lot of time to see results. PPC gives you instant results. Though some people say that it is temporary as you can only send traffic as long as you have the money. What they don’t know is that, as long as that money spend on PPC comes back in a form of commission, its still a good source of long term income.
Doing PPC in affiliate marketing is really tricky you need to have data that you can base your decision. Bidding up or down blindly is not what PPC is all about. Being clouded by emotion has no place for PPC affiliate marketing. For example, you are losing $50 a day for a campaign. You still need to get at least 100 clicks to say that it is NOT profitable. But the weak-hearted might stop those campaigns right after the $50 was spent with no return. There are a lot of factors that you can consider why it didn’t become profitable. Maybe sales comes in Monday or week ends or seasonal, maybe your site isn’t converting well, your ads, your ad copy, your title and so on. There are a lot of factors and you need to lose some money at the start to gain data. You can not judge a campaign completely just by saying “I have spent $50 with no sales, so this niche is not profitable”.
PPC affiliate marketing is not for the weak hearted. Better of become an SEO affiliate marketer. Both have their advantages and I believe is a matter of preference. I never said one discipline is better. Just be wary of the consequences in going with any of them.
To sum it up.
SEO is for those who have Patience. PPC is for those who are Aggressive
September 21st, 2008 at 8:16 pm
Hi snoob
I’m planning to venture into PPC this coming days. I have this goal of at least earning $20-50 per day. Do you think this is doable for a newbie? I know you have to have the data to know and answer that, so my next question is - How much starting capital, in relation to my mentioned goal, should one have when starting on this and what amount should one be prepared to lose in order to acquire the necessary data? Any answer or advice from you will be greatly appreciated. Thanks.
September 22nd, 2008 at 10:18 am
Hi xyberkthebizbum,
First of all, $20 - $50 a day is very doable for a newbie. The critical part of doing it I guess is learning how to do things first. I suggest read through google adwords’ learning center, if you’re going to use Adwords. Yahoo has the same learning center that you can read through. Basically each network has their own algorithm that you may want to master one at a time…
In this business, you want to operate at 100% ROI. Which means, if you want to earn $50 a day ($1500/month) you should be willing to spend the same amount. So to answer your question, for your goal of $50 per day commission… You should also be willing to spend $50 per day.
When it comes to data, no one really knows how much you should spend. Because each market has its own bid for keywords. What I would do is wait for 100-200 clicks instead of spend. That way it is more accurate.
I hope that helped
September 23rd, 2008 at 8:05 pm
Thank for the reply snoob. I wish you could do an article for newbies like me on how to choose the right network to work with and the right products / niches to promote. And lastly any tip on good if not the best ebook to read before I take the plunge?
September 23rd, 2008 at 9:06 pm
xyberkthebizbum,
For a complete noob, I wouldn’t recommend buying ebooks at first.
Thanks for the suggestion. I’ll consider your request for an article about this.