Blackhat and whitehat seo sounds like an epic battle between good and evil in a sci fi film. Where the blackhat guys are the bad guys and whitehats are the good guys. But in internet marketing and making money in this business, its not who do good tactics or bad tactics, but who earns more. I have been learning a lot of blackhat seo’s this past few weeks and it is not something that I used to imagine. Things like scamming, hacking & stealing from people on the internet is not a blackhat way. They are just plain scammers. If you search the internet, there are communities for each of these kinds of people and I believe blackhatters are one of those communities that are most often misunderstood. They work under the radar, they don’t want to be known, they don’t want people to know how much they make money, they don’t want people to know HOW they make money. Most of the time, they are just lurking in the shadows that when people say bad things to them, no one will speak up.

I learned to appreciate these people when I had the chance to make friends with a few black hatters. Up until now, they are teaching me how to do things that are thought of insane in the whitehat world. These guys are businessminded and has business ethics as well. Not with the goody two shoes talk with whitehatters that will bore you. The community seems more like a friendly environment than the whitehat community composed of too much technical jargon that will make you kill yourself to boredom.

Though, both side of the party have their own pros and cons. And I believe that learning both disciplines is not a matter of who is better. It’s just that we are here in this business to learn. Whitehat or blackhat, its an experience. Good or bad is still an experience.

I try to stay away from the blogosphere and social media as much as possible. It is not for me. One of the few people who I really look up to is a blackhat seo. He opened my eyes from the tragic cycle of people wanting to do business online. And social media for me and the blogosphere is not where the money is at. I will leave all those to the best bloggers or the top bloggers in the world/country. These things that I like and hate is common to all the people in the community. So I found myself a home.

Any experience we get is a learning tool. Even if your mentor is a blackhat, you should have an open mind to know if he’s telling shit or gold nuggets.

Learn to think for yourself. The blogosphere may be good and friendly. But its not what we are after when doing business on the internet. We are here to make money. Making friends and having fun can be done in real life. I’d rather promote offers all day than socializing, commenting, tweeting on other blogs. I can always socialize on blog events. Which I don’t go. Because I am no blogger. Maybe in the future when I’m a travel blogger traveling all over the world. But before that happens, there are a lot of work to do. So…

Watch your back boys and keep your nose clean.

Search engine optimization is a competitive field and more and more keywords are being generated by the second. As an internet marketer that wants to make money online, what keyword shall we focus to get the most out of the “buying traffic”, traffic that clicks, sells and most of all, pays.

It is not enough for us to know which keywords get the most searches everyday. This is only one part of the monetization process. We should also know which keywords gives the most money. To minimize our costs (hosting, bandwidth etc), we focus only on keywords that buys not keywords that are being searched only for information.

Most likely, if we’re going to take the place of a college student that wants to BUY an iPod online, he would most likely type in:

• buy ipod 30gig
• discount ipod 30 gig
• ipod 30gig 3g price

Compared to a person who would only want information about an ipod, in which case, his search process would most likely be:

• ipod 30gig
• ipod
• ipod 3g review

Did you notice the difference? The first one is ready to buy. We want that kind of traffic. To make money, maybe we could get an affiliate site for ipod resellers and the like. We get commission on each person we refer.

“Buying Keywords” are most of the time, LONG TAILS

Long tail keywords like the buying keyword above, is more likely to be less competitive and targeted. In researching for long tail keywords, we should also think like the buyer. If I’m going to buy an Ipod, maybe, I could search something like, ipod 3g black 30gig, you noticed that its very targeted and specific. Buyers that are looking to buy stuff on the internet, seems to search for a specific product mainly because they are ready to buy. Unlike people who were just wondering around to get the latest review or details about ipods and may buy later or not. Either way, we want to get paid NOW and so we attract and get the traffic of paying keywords.

The most important part of SEO and making money online is in the research. Get as many long tail keywords as possible on your niche to get the best money possible. The key is keyword research.

Definition of terms:

Buying Keywords - Keywords that are used by buying searchers

Long Tail Keywords - Keywords that are long, targeted and specific

I’m a web designer, a Filipino, and when I started in SEO and internet marketing, I felt like shit. Shit traffic, shit post, shit blog all tons of shit, I also do shit comments on other blogs. That was really awful. I was perfectly clueless and don’t know what to do to get traffic from the search engines. Today, I don’t apply them on this blog. You might see that there are no advertisement here and I would like to keep it that way. I apply them on other sites that make me money online.

I would like to help the newbies out there on how to get started on their blog. I won’t tell you to go and comment on other blogs, stumbleupon, entrecard or twit your blog. That should be your last resort. Never ever try social networking to promote your blog, unless you just want to be famous. But if you’re in this business for the money and for the killing, woo Big G and the other 1st and 2nd tier search engines.

SEO, internet marketers and all those people that make money online know how search engine ticks. If they don’t know how, they’ll starve and I’m one of them. I have to pay the bills, help my family and save some more for future education. But for the sake of this article, I’ll be pertaining to google since it has the biggest market share.

What does Google wants?

There are many things that make google ticks but lets focus on this most important part of SEO. Google loves content. And the fresher the content the better. Do I need to say more? Ok, I’ll explain, Google loves content, long related targeted content. That’s what google loves.

If you’re making a blog post, talk about a topic that is really targeted. Meaning, post a content that will give your page an authority. Specify a certain keyword for this post. Bold it, italics it, H1 tag it etc. Don’t put any other unrelated keyword in there. Just focus on that word. Talk about it, as lenghty as you want. But be sure its still human readable.

Never Give Up On Your Site

This is not an inspirational paragraph. I’m telling you this because if you’re site is new and its been a month and you’re not getting traffic, most likely you are sand boxed. You’ll know you’re sandboxed when you have a steady traffic day after day then you suddenly lost all the traffic. Do not worry, this is normal. Its google’s way of welcoming your site in the internet. After that you’ll be ranked accordingly. How long do you have to wait to get out of the sandbox? 90 days. This is the normal thing. Sometimes even longer. Sometimes even years. But don’t lose hope. There is a way to make it better and faster. What? Just add more content.

How Often Should I Add More Content or Post on My Site?

Ok, I’ll be borrowing the lines of bloggers “Have a posting frequency”. This is true. You should update often and have a posting frequency. But, on the safe side, remember this.

If your site is 90 days old and is getting 0 - 15 visitors a day. Do not make any more post. Optimize what you already have.

After you get out of the sandbox, you’re ranked accordingly by google. Of course you’re ranking is shit. Don’t expect anything yet. You’re the new guy. But don’t blame the site. It’s your fault and it’s only you that can make the site better. Just keep getting links, submit from directories, submit articles, do SEO, optimize your page. Again, no social networks (if you want to make money that is).

After 30 days of optimizing, getting links and SEO. Check your stats. You should be getting more visitors now.

If you’re getting 15 - 50 visitors a day. You should at least, update your blog with 2+ pages or post per month.

You can still stick with your posting frequency but keep it at least 2+ post per month.

Now let me tell you something why I wanted you to optimize your site without using social media. Those visitors that you see on your stats are coming from organic traffic / search engines… Those are traffic that you can convert to money. You can make money out of that traffic. With adsense, you can make your CTR boost up to 20% with that traffic. I went as high as 50% with my other sites. Because these people are buyers, searchers that are looking for a product or service, if they saw your ads, even if they know its an ad, they will click on it. Social media traffic, these people are just having fun, blog hopping, stumbling, just reading other blogs. They wont convert and will just ruin your CTR. This is the secret to making money on the internet. You want organic traffic.

Ok, lets move on. Never stop optimizing your site. Keep posting, keep getting links, keep submitting and keep optimizing your pages. By the time you get your visitors up to 100.

If you’re getting 50 - 150 visitors a day, you should at least update your blog or site with 2 pages every week.

This is a no brainer. Google loves fresh, unique content. The spiders will always crawl your site every day and your pages will be indexed immediately.

150 unique and organic visitors a day is pretty number. If you want to increase that number, just keep posting more blog posts and keep on getting links. Never do social media. Never. Don’t ruin your CTR. As I will say, that is pure traffic, search engine traffic that you can make money of. Don’t pollute it. Google will reward you with a strong stream of traffic that can last for years. You will increase your CTR and in turn Google will place high cost per click ads on your site. $1 a click is peanuts for you if you have a high CTR. Even if you missed a posting date, it won’t have any disastrous effect on your blog.

Ok, I won’t be making this post longer. To close this out, just keep getting links and update frequently. And G Almighty will reward you till kingdom come. That’s how you do SEO the Google Way. Good luck on making money online.